And once that is done, the result stop being all that impressive.ĭata on budgets and gross from Box Office Mojo and The Numbers. However, flashing those numbers as proof of success is not enough. They have to be put in the context of the resources put into it and the drops it is witnessing. Infinity War is making a tremendous amount of money. Similarly, looking from a return on investment perspective, Deadpool made 13 times its budget ($801 million gross on a $58 million budget), It took that factor to 20 ($697.5 million gross on a $35 million budget) and The Passion of The Christ earned its makers a 2400 percent return on investment ($622 million gross on a $25 million). Films made on low budgets with good stories can make provide astonishing returns and certainly deserve to be in the successful film conversation even if their overall gross doesn't match the dizzying heights of franchise films.Īs the old adage goes, lies, damned lies and statistics. These movies showed tremendous staying power and attracted newer viewers through word of mouth. A similar trend is followed in Titanic as well. It fell 11 percent from its first weekend.
Very well, consider the drop in the third weekend then. To that, keen-eyed observers will point out that that particular second weekend was the Christmas weekend when more people have holidays and go out and just are ready to spend more. The James Cameron epic dropped a minuscule 1.8 percent in its second weekend.
Now of course the movie is still making a ridiculous amount of money, but looking at the investment made and the drop in the numbers calls into question how relevant final box office numbers are while gauging the success of the film.įor instance, consider Avatar. That 56 percent drop made it the tenth member of the "$100 million+ losers club" which comprises movies that drop over a $100 million between their first and second weekends. The movie made $257.7 million in its debut weekend and fell $145.2 million in it second weekend with a collection of $112.474 million. Then, consider this report by Forbeswhich points out that the film lost $100 million in its second weekend.
Of course that number will grow with the China release but this collection will now drop as most people who want to see the film have already seen it. So reaching a billion dollars in revenue works out to slightly more than tripling its gross. However, once you've digested all of that, do direct a little attention to its budget: an eye-watering $300 million. Globally, Avengers has hit the $1 billion mark in just 11 days - the fastest ever - and it has yet to open in China Only five movies have hit the $100 million mark in their second weekends. The three-day take by the Marvel superhero epic gave it the second-highest second weekend of all time, behind only Star Wars: The Force Awakens. In its second weekend the film flexed its considerable muscle anew in North American theatres, pulling in a robust $114.8 million and leaving other top films in its dust, according to figures released on Monday. Even with that background, the box office numbers are impressive. It also shows how certain franchises have grown, stagnated, or compared to other movies in the MCU.That Avengers: Infinity War was going to be a big box office winner was hardly in doubt. Marvel's mega-event has been a decade in the making and it was evident that the studio would be laughing all the way to the bank with it. That being said, the success of a film at the box office can still provide an indication of the film's popularity and cultural impact. We don't know the funding deals Marvel cut, the cost of P&A, or where the studio made the real money-merchandising. Of course, this is an incomplete picture. We're going to look at they're opening weekend, domestic total, worldwide total, and reported budget. With the release of Spider-Man: Far From Home, we're looking back at the box office of every Marvel Studios film to see how they performed. They own the first week of the summer movie season, and they continue to turn each new film into an event, each new character into a beloved franchise. Their successes range from modest to overwhelming, but they've changed the game, and there's a reason other studios are chasing Marvel Studios' model. Ever since Iron Man won over audiences back in 2008, the studio has had a string of hits. Marvel has been a hit at the box office for almost a decade.